Tackling the Welsh 3 peaks challenge to raise money for Prostate Cancer UK

On May 9th, 2022, Team Amberon are climbing mountains as they take on the epic Welsh 3 peaks challenge for Mental Health Week, as well as raising money for Prostate Cancer UK.

During the Covid-19 pandemic, Amberon tragically lost a member of its company family, Lawrence Moore, to prostate cancer. Lawrence was a member of Amberon’s commercial team, working for Amberon for 6 years and undertaking commercial roles both in the Southwest and latterly, in the Southeast.

Lawrence was a fantastically well-liked and respected member of the Amberon family. Amberon sees raising money in Lawrence’s memory as a fitting tribute to a great man.

Prostate Cancer UK

The Prostate Cancer Charity was founded in 1996 and was the first national organisation for prostate cancer in the UK.

The aim? To improve the care and welfare of those affected by prostate cancer, increase investment in research, and raise public and political awareness of a long-neglected disease.

Starting small with just five members of staff, and with a helpline housed in a small room in Hammersmith hospital. It ran

In the last 20 years, over £37 million has been invested into ground-breaking research, and  the charity continues to provide award-winning support for men.

Welsh 3 peaks challenge

The Welsh Three Peaks Challenge, takes in the three peaks of Wales: Snowdon in the North, Cadair Idris in mid-Wales, and Pen y Fan in the South.

The Welsh Three Peaks includes a total walking distance of 17 miles (27.4km) and an ascent of 2334 metres (7657ft), usually in less than 24-hours. That’s more ascent than the Yorkshire Three Peaks over a shorter walking distance.

The view from the south descent of Snowdon

In just a couple of weeks’ time, Daniel East, Jamie Rosser, Chris Warren, Ross Mitchell, Magdalena Brace, Yvette Williams and Marieke Biesta will commence the challenge.

The team will begin at Snowdon in the North, then Cadair Idris in Mid-Wales and finishing in South Wales at Pen y fan – all astonishingly within 24 hours!

Dan East, Amberon Commercial Director spoke to us about the challenge in store:

“Losing Lawrence was an incredibly difficult time in the business” Dan said. “He was such a well-loved and highly-respected man, so to raise money in his honour is a tribute and a privilege for those of us ready to tackle these climbs.

“At the same time, we will be raising awareness of mental health and mental health issues; this is why we have chosen May 9th, the start of Mental Health Week UK to take on the 3 peaks. This year’s theme for Mental Health Week is loneliness, and what better way to start raising awareness of this theme than by climbing mountains together. The last couple of years has resulted in isolation and loneliness for many, so it’s an important message.

“The challenge does not start at the base of Snowdon, it has already kicked off and training is in full swing. We have started our physical training and are preparing our minds for the challenge ahead. We would be incredibly grateful for any donations and kindness towards our target fundraising goal. In advance, we want to thank everyone for any donation or support given. Follow our journey and keep up-to-date with our progress by following ‘AmberonLTD’ on social media.”

To make a donation to the cause, please visit: